Whether we like it or not, converting traffic to sales has a lot to do with the photos. First, the catalog photo must make someone click. Then the detail shots on each product page must convince them to add to cart. Not everyone is a professional photographer, and if you’re tight on funds, it’s not always realistic to hire one.

The ecommerce photography solution is to take your own on-brand seasonal photos at home.

How to elevate your ecommerce product photography in 6 steps

  1. Set-up your studio: Create a dedicated workspace for photographing your products.
  2. Style your shots: Experiment with different props and set-ups.
  3. Get the lighting right: Use natural light and diffusers to soften shadows.
  4. Take photos from every angle: Get as many shots as you can so your customers can envision the product in their hands.
  5. Edit your photos: Adjust the white balance, sharpness, brightness, contrast, and saturation of your photos.
  6. Prepare your image files for uploading to Shopify: Make sure your images are optimized for fast load times on your ecommerce store.

Set-up your studio

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Style your shots

You’ll want your setup to be lit from the side. Side lighting helps highlight the shape and textures of the object being photographed. Start by placing your table next to your window, with your background behind it. Set up your backdrop in an L-shape to create a table/wall effect.

With this studio setup, you’ll be able to swap products in and out to take multiple product photos in a short period of time. You can also experiment with different placements of your tripod and camera, depending on which angles work best with your subject.

Get the lighting right

You’ll want your setup to be lit from the side. Side lighting helps highlight the shape and textures of the object being photographed. Start by placing your table next to your window, with your background behind it. Set up your backdrop in an L-shape to create a table/wall effect.

With this studio setup, you’ll be able to swap products in and out to take multiple product photos in a short period of time. You can also experiment with different placements of your tripod and camera, depending on which angles work best with your subject.

Take photos from every angle:

You’ll want your setup to be lit from the side. Side lighting helps highlight the shape and textures of the object being photographed. Start by placing your table next to your window, with your background behind it. Set up your backdrop in an L-shape to create a table/wall effect.

With this studio setup, you’ll be able to swap products in and out to take multiple product photos in a short period of time. You can also experiment with different placements of your tripod and camera, depending on which angles work best with your subject.