The Complete Guide to Ecommerce Photography

Von: Tilo Risch | 31.Dezember 2022 | Lesedauer: 15 Minuten

Whether we like it or not, converting traffic to sales has a lot to do with the photos. First, the catalog photo must make someone click. Then the detail shots on each product page must convince them to add to cart. Not everyone is a professional photographer, and if you’re tight on funds, it’s not always realistic to hire one.

The ecommerce photography solution is to take your own on-brand seasonal photos at home.

How to elevate your ecommerce product photography in 6 steps

  1. Set-up your studio: Create a dedicated workspace for photographing your products.
  2. Style your shots: Experiment with different props and set-ups.
  3. Get the lighting right: Use natural light and diffusers to soften shadows.
  4. Take photos from every angle: Get as many shots as you can so your customers can envision the product in their hands.
  5. Edit your photos: Adjust the white balance, sharpness, brightness, contrast, and saturation of your photos.
  6. Prepare your image files for uploading to Shopify: Make sure your images are optimized for fast load times on your ecommerce store.

Free Guide: DIY Product Photography

Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.

Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.

You’ll be able to include your products, along with some other stellar ideas that you think your target audience would love. It can be anything from related books, to other brands, but your goal is to provide a genuinely helpful list of gifts that your audience would adore. Here’s exactly how to do it.

If you’re going to be taking a lot of product shots, then it helps to have a dedicated area for photography. A well-organized studio and a streamlined workflow can go a long way in helping you take a lot of professional product photos for your ecommerce business in a short period of time.

For this post, you’ll need…

  • A list of 8-12 items that would be perfect gifts for your target audience (including 1-3 of your products)
  • An image of each item
  • The price of each item
  • A short description of each item, and why it’s a great gift for your audience
  • A link to each item

Über den Autor

Susann Risch hat ihre Leidenschaft zum Beruf gemacht und ist Geschäftsführerin bei Schreib' & Stil. Sie hat mehr als 10 Jahre Erfahrung in der Beratung und dem Service von hochwertigen Schreibgeräten.

Susann Risch hat ihre Leidenschaft zum Beruf gemacht und ist Geschäftsführerin bei Schreib' & Stil.
Sie hat mehr als 10 Jahre Erfahrung in der Beratung und dem Service von hochwertigen Schreibgeräten.


Das perfekte Geschenk: 10 besondere Geschenke zum Muttertag

5 Tipps für eine schönere Handschrift

Clever schenken: Wie Sie für Ihren Partner den passenden Füllfederhalter finden.